96.5 The Alternative is the sonic surprise you didn't know you were missing! We're the station that uniquely blends the best of today's modern rock and indie music with timeless alternative hits from the '90s and early 2000s. We're a singular experience in Boise - and beyond - and our listeners can't get enough.
Advertising with us doesn't just mean reaching our weekly audience of 34,700 adults who tune in for an average of 2½ hours, or the thousands of monthly streaming sessions. It means becoming a part of the unique, alternative energy that our listeners love. 96.5 The Alternative is a proven platform for reinforcing established brands, but we're also the perfect launchpad for new products and the go-to source for the hottest events around town.
Our core artists, including Muse, Cage the Elephant, Red Hot Chili Peppers, Green Day, and The Killers, reflect the edgy, exciting vibe of our station. If you're ready to position your brand amidst this energetic mix and connect with our dedicated audience, it's time to advertise with 96.5 The Alternative. Let's rock the airwaves together!
Source: Nielsen Boise Metro FA22 SP22 Qualitative, Audience Size Adults 18+ DMA. Streaming Monthly Average (Sept. - Nov. 2022).