Advertise with us

Be heard on the radio and found online with stories that make customers eager to buy.

We believe in radio this much!

96.5 The Alternative is owned by Iliad Media Group. And Iliad is owned by its employees. We believe in radio so much, we bought the company. We want to make you a believer too.

If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It’s that simple.

We’re local. We know the market best. And we always do the right thing for our advertisers. Why wouldn’t we, we own the place.

Fill out the form and let’s talk.

91% of adults 18+ listen to the radio every week.

Nielsen Audio Today 2023

Supercharge your business with radio plus digital.

If your message is being heard on 96.5 The Alternative, your business needs to be easy to find online too. It’s a one, two punch that packs a wallop – and increases your return on investment. We can help with both.

Let's Talk

One size doesn’t fit all.

Our smart, fun and caring marketing consultants will develop a custom radio + digital plan to suit your needs and grow your profits in 4 easy steps.

1. Fill Out The Form.

We’ll get right back to you to set up a time to discuss your marketing needs.

2. Tell us about yourself.

We’ll ask questions to make sure we really understand your business.

3. Say yes to our help.

We’ll provide a thoughtful plan (or two) designed to meet your specific objectives.

4. Delight In The Result.

We’ll report monthly on how your campaign is working and optimize as we go.

Why do advertisers love 96.5 The Alternative?

96.5 The Alternative is the favorite station you didn’t know you needed! We play today’s modern rock and indie music, coupled with a perfect balance of classic ‘90s and early 2000s alternative hits. There’s nothing quite like it in Boise, or anywhere else – and listeners love it. 96.5 The Alternative excels at reinforcing established brands. It’s also a fantastic place to introduce new products and up-and-coming events around town.

Let's Talk

22,600 adults 18+ listen to 96.5 The Alternative every week for an average of 2 3⁄4 hours.

Nielsen Boise Survey SP24 FA23

Don’t just take our word for it.

"Iliad Media Group gave my business an awesome top-of-mind awareness campaign with high impact radio in Boise and Twin Falls. Sales increased 48% vs. the prior year after just 90 days of advertising with them. The response was crazy good.."

Kevin

Cupbop

"We wanted to reach local residents in a creative way. Iliad designed a contest campaign that saw entries increase 450% year-over-year. Over 2,700 people opted in to receive continued email messaging. As Coors would say, that’s pretty chill."

Randy

Coors Light

"It’s hard to stand out from the competition, especially with plumbing. Iliad Media Group had their local on-air personalities endorse our company and our web traffic increased by 47% in just four months. We’re really happy with the results."