Advertise on 96.5 The Alternative


Advertise with 96.5 The Alternative – Reach Boise’s Alt Rock Audience

Welcome to 96.5 The Alternative, Boise’s hub for alternative rock. Merging modern rock’s freshness with nostalgic hits from the ’90s and 2000s, our station creates a unique sound that captivates Boise and beyond. Our dedicated listeners are always eager for more.


Advertising with us opens your brand to Boise’s vibrant alt rock community. You’re not only reaching our loyal weekly audience of 20,300 adults, who engage with us for an average of 2.5 hours, but also connecting with our extensive streaming listener base. Join the unique, alternative vibe of 96.5 The Alternative to elevate your brand presence. We’re a trusted voice for promoting both established and emerging brands, and a prime promoter of Boise’s hottest events.


Our playlist, featuring artists like Muse, Cage the Elephant, and The Killers, epitomizes the energetic alternative rock scene. By advertising with us, your brand integrates into this dynamic mix, resonating with our enthusiastic audience. Partner with 96.5 The Alternative to make a lasting impact in Boise’s alt rock community. Let’s rock the advertising world together!

Source: Nielsen Boise Metro FA23 SP23 Qualitative, Audience Size Adults 18+ DMA. Streaming Monthly Average (September – November 2023).